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International Marketing Featured Project Client: QinetiQ Background: QinetiQ is the one of the largest security research and development organizations in the world. QinetiQ is based in the UK, and provides support to counter-terrorism agencies across Europe. Project: Create a portable corporate brand identity, as well as individual brands for two new products. Services: Researched brand portability to all potential markets in a projected 10-year expansion cycle. Developed corporate and product names, color palettes and other brand elements that can be adopted in any of the projected markets. Created logos and marketing communication materials.
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