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Local Marketing Featured Project


Client: First Night Alexandria

Background: First Night is a family-friendly New Year's Eve celebration that features performing artists. The party happens every year in locations around the globe, including the United States, Canada and New Zealand.

Project: Bring media exposure to First Night Alexandria and help promote the event among residents of Alexandria and neighboring cities.

Services: Created a public relations and communications strategy plan for implementation in years 2002 and 2003.





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