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Multicultural Marketing Featured Project Client: Port Security International (PSI) Background: PSI is an American company partnering with a Chinese technology firm to provide container screening technology. Project: Develop marketing communication strategy and materials for PSI's target partners in Latin America and Caribbean markets. Services: Created a tiered communication strategy that allowed PSI to "mix-and-match" materials to create custom presentations for potential partners in each target market. Developed trilingual marketing materials that were tailored specifically to the audience in each market.
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